Special offer
How to claim
Step 1: Add £75 or more of any Aveda products to your basket
Step 2: Add the Aveda Wooden Paddle Brush to your basket
Step 3: Click on the ‘Add promotional code’ link at the payment stage of checkout and enter AVEDABRUSH to claim your discount
Terms and conditions
The price of the gift product does not count towards the required spend amount
All qualifying products must be purchased at the same time
Only one promo code may be used per transaction
This promo code can be redeemed more than once per customer
While stock lasts
Coupon codes cannot be used in conjunction with Interest Free Credit
Please also see our Returns Policy
Product description
Product code: 45986134
Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins.
This silicone-free shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with be curly advanced™ conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz*. After one wash day, curl patterns look healthier and more defined*.
- All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
- All hair types: fine, medium and thick
Created with our expert team of texture stylists.
94% naturally derived**. Vegan. Leaping Bunny Approved.
Regimen:
Tight curls and coils:
- On wash days, use Be Curly Advanced™ Shampoo, Intensive Curl Perfecting Masque and Curl Perfecting Primer, then style with coil definer gel
- Co-wash curls and coils between wash days to gently cleanse without stripping
Wavy and loosely curly hair:
- On wash days, use Be Curly Advanced™ Shampoo, Conditioner and Curl Perfecting Primer, then style with Curl Enhancer Cream
- Swap conditioner for the Intensive Curl Perfecting Masque every 2 – 3 wash days, depending on your individual hair needs
Key ingredients:
Vegan curl-perfecting peptide:
- Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
- Peptide with low molecular weight penetrates and fortifies vulnerable strands
- 17 essential amino acids
Kokum seed butter:
- Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves
Silicone and sulfate cleanser free.
*Testing on tresses when used with Be Curly Advanced™ Conditioner. **Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
Product specification
- Beauty Effect
- Hydrating, Nourishing
- Beauty Feature
- Naturally Derived
- Brand
- Aveda
- Free From
- Silicone Free, Sulphate Free
- Range
- Be Curly
- Suitable for Vegans/Vegetarians
- Suitable For Vegans
- Volume
- 250ml
How to use
Massage into wet hair and scalp. Rinse. Follow with Be Curly Advanced Conditioner.
Brand information
The art and science of pure flower and plant essences is the core of Aveda. While we specialise in hair care, we offer other plant–based products—skin care, makeup, pure-fume™, aromas and lifestyle—that are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth.
Founded in 1978 by Horst Rechelbacher , Aveda creates performance-driven products for hair, body and skin that are powered by natural, botanically-based ingredients. Aveda merges artistry and the science of pure flower and plant essences with Auyrvedic wisdom and wellbeing to offer its guests a truly unique and holistic experience: from customisable salon professional colour that is 96% naturally-derived*, clinically tested high-performance products, sensorial massage rituals and spa treatments, to iconic aromas. It unites over 7,000 salons and spas worldwide to champion and inspire beauty with a conscience.
Delivery & returns
- Standard Delivery
- £4.50
- UK delivery within 2 to 5 days, 8am - 8pm, Monday to Saturday. Free on orders over £50, otherwise £4.50.
- Click & Collect
- Free
- Free on orders over £30, £2.50 if you spend less. Choose a collection day at checkout, next day available at some locations. Available at Waitrose, selected John Lewis shops, Shell stations and Booths stores.
- Local Collection Network
- Free
- Collect your delivery from thousands of local convenience shops. Your next available collection day will show at checkout.
- Next or Named Day Delivery
- £7.50
- Delivery on the day of your choice, 8am - 8pm, 7 days a week. You'll receive a text on the morning of delivery with a 1-hour delivery window.
- Morning Delivery
- £10.95
- Delivery on the day of your choice, by 10.30am available 7 days a week.
Returns
Return small or medium items by post or to John Lewis & Partners and Waitrose & Partners shops.
Large items (delivered by two people, such as appliances and furniture) can be returned using our Home Collection service.
You can also return a Click & Collect order to where you collected it.